[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook updates Page Plugins for brands

A few months back Facebook launched the Page Plugin, which allows Page owners to embed and promote Facebook Pages on their website.

A new update now lets retailers more effectively connect with clients and promote events.

Turn the Page

Facebook announced the update in a blog post, explaining that customers can now send messages directly from their Facebook inbox.

These message will appear in either the retailer's Facebook Messenger app or desktop plugin.

This might help when users place an order, but want to make amendments or have additional queries.

An Eventful Update

Facebook also updated Page Plugin's event integration. 

This means that if a retailer is managing an event on their Facebook Page, this info will now be automatically displayed on their website. 

Customers can also subscribe to events, while the Plugin suggests events based on user location.

This update could make retailer's websites more social and engaged places, as users can see which events their Facebook friends are attending.

To find out more visit developers.facebook.com.
 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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