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Love still rules on Instagram

March 25, 2022

While our Instagram feeds might be cluttered with photos of lunches and puppies, love still rules the day.

The ubiquitous #love was the most popular hashtag on Instagram in 2015.

#Warmandfuzzy

Instagram revealed the most popular hashtags of the year in a blog post.

The love hashtag was used in 800 million posts this year, the third year running love has topped the tables.

Like or Love?

And the love doesn't stop with a hashtag. This photo of Kendall Jenner's heart-shaped hair was the most popular photo of 2015 on Instagram. It attracted a tidy 3.2 million likes.

However there might be a new challenger in the works. Instagrammers now use emojis in over half of their posts and comments – leading to speculation that an emoji might snatch #love's crown next year.

Unless that emoji is the heart icon, of course.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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