[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook’s AI is busy learning new languages

While Facebook is closing in on 2 billion users, how many of them can you realistically reach?

Potentially a whole lot more now, thanks to Facebook’s AI brushing up its language skills.

Me Gusta

Facebook Messenger’s assistant, dubbed M, can now make recommendations in Spanish. If M notes that a user composes text is Spanish, it will switch to this language.

For example, M might suggest its payment feature when discussing money with friends, or maps when looking for directions.

The update comes two months after recommendations launched in English.

More the merrier

The update comes as Facebook gradually expands into other tongues, such as the multilingual sharing button for Pages.

The feature, which lets brands publish in one language, while the post appears in a user’s native language, has been used by over 800 million people so far.

While giants like Skype now offering real-time translation for video calls, expect more multilingual capabilities for Facebook and Messenger soon.

Do you communicate with international markets? Let us know if there are other platforms you use in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment