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Facebook’s AI is busy learning new languages

While Facebook is closing in on 2 billion users, how many of them can you realistically reach?

Potentially a whole lot more now, thanks to Facebook’s AI brushing up its language skills.

Me Gusta

Facebook Messenger’s assistant, dubbed M, can now make recommendations in Spanish. If M notes that a user composes text is Spanish, it will switch to this language.

For example, M might suggest its payment feature when discussing money with friends, or maps when looking for directions.

The update comes two months after recommendations launched in English.

More the merrier

The update comes as Facebook gradually expands into other tongues, such as the multilingual sharing button for Pages.

The feature, which lets brands publish in one language, while the post appears in a user’s native language, has been used by over 800 million people so far.

While giants like Skype now offering real-time translation for video calls, expect more multilingual capabilities for Facebook and Messenger soon.

Do you communicate with international markets? Let us know if there are other platforms you use in the Comments.

Learn with SMK W/C 4th July 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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