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DIGITAL MARKETING NEWS

Facebook’s Campaign Budget Optimisation Tool

February 11, 2022

Looking to make sure your marketing dollars are spent more effectively on Facebook?

There will soon be a new tool to help with that.

Money Matters

Over the coming months, Facebook’s Campaign Optimisation tool will let advertisers allocate a single campaign budget, and determine the best way their pennies can be spent across ad sets in real time.

This means you can allocate extra budget to ad sets that are performing well, giving you more bang for your buck.

A stitch in time

Facebook says the tool can be used for any campaign type, but works best with campaigns running multiple ad sets.

You can also set bid caps and spend limits for each ad set.

To read the full post visit facebook.com/business/new.

Do you think this tools would help you save time and cash? Let us know your thoughts in the comments.

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SMK Editor

SMK Editor

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