[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Study: Half of all Aussies now on Messenger

While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under.

It turns out we’re really quite keen on Messenger.

Pump up the Volume

It turns out more than 13 million Aussies are now on Messenger – more than half the country.

Significantly, 80% of Australian smartphone users are also hooked into the app.

Get the message?

This means we also get a lot of bots. Some of the most popular Messenger bots include Domain, the AFL, and ABC News.

The figures have not gone unnoticed at Facebook HQ. The high adoption rate means that Australia will be amongst the first international markets to try out Discover, which promotes bots from brands and publishers.

Globally, Messenger has a healthy 1.3 billion users. Is your brand one of them?

Do you use bots for business? Let us know how it went in the comments.

Learn with SMK through Dec 2022

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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