[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Study: Half of all Aussies now on Messenger

While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under.

It turns out we’re really quite keen on Messenger.

Pump up the Volume

It turns out more than 13 million Aussies are now on Messenger – more than half the country.

Significantly, 80% of Australian smartphone users are also hooked into the app.

Get the message?

This means we also get a lot of bots. Some of the most popular Messenger bots include Domain, the AFL, and ABC News.

The figures have not gone unnoticed at Facebook HQ. The high adoption rate means that Australia will be amongst the first international markets to try out Discover, which promotes bots from brands and publishers.

Globally, Messenger has a healthy 1.3 billion users. Is your brand one of them?

Do you use bots for business? Let us know how it went in the comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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