[SMK] Social Media Knowledge


Facebook’s Fact-Checking Photos and Vids

Just because a picture can say a thousand words, it doesn't mean that they're all true. 

Yes, Facebook is extending its efforts against fake news to photos and video.

Fake it till you shake it?

Until recently, Facebook was focused primarily on the accuracy of posts and articles when it came to fact-checking.

Now Facey and third-party fact-checking are using a variety of techniques, including image metadata, reverse image searching, and academic research, to ensure visual content is legit.

Image is everything

For example, Facebook sleuths are using optical character recognition (OCR) to strip text from photos and compare then to headlines from official articles. 

Facebook says these techniques will help flag suspect content for manual review, and lead to a decrease in misleading photos and videos.

Straight and narrow

How do you fall afoul of Facebook's new image standards? There are three ways: (1) if your image or video is either Manipulated or Fabricated, (2) Out of Context, and (3) a Text or Audio Claim.

While the updates are part of Facebook's long-term fight against fakes and also tied to the upcoming US Mid-Term elections, it's a reminder for all of us to keep it real when posting.

We just hope cat memes and GIFs don't get caught up in Facebook's security sweep.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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