[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter bumps Live Broadcast to top of Timeline

For a service originally based on 140 characters, Twitter's sure embracing video lately.

In the newest twist, Twitter is bumping live streams to the top of your timeline.

Tweet all about it

Announced in a tweet, the update means when an account you follow is live broadcasting, this feed will appear at the top of your timeline. The update also supports audio-only live broadcasts. 

Twitter reckons this will help users "catch breaking news, your favourite personalities, and can't-miss sports moments".

Movie moments

The feature makes sense of Twitter, which has sunk a lot of gold into live streaming deals with sports partners including the NFL and NASCAR. It also faces increasing competition in the space from Facebook.

By promoting live streams, Twitter could ensure by eyeballs (and advertising dollars) find this more lucrative content.

Of course, not all of us want to be bombarded with video every time we fire up Twitter. At this stage there's no way to disable the feature, however you can dismiss individual broadcasts, and accounts you mute will not appear. 

The update is now available on iOS and Android.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…