Facebook has long made it a policy to vet their add partners in order to meet the diverse needs of clients, whether the brand is a household name, on the rise, or just getting started.
How are we doing?
To keep marketers informed on the performance of ad campaigns, Facebook has released a new metrics tool called Creative Compass.
Creative Compass will evaluate ad impact by assessing key elements and then ranking them along a scale ranging from low to high.
The criteria will weigh factors including noticeability, brand association, brand fit, message comprehension, and believability.
The new Creative Compass tool is designed to understand how likely a given target audience may be inclined to take action upon seeing a specific ad.
Facebook has also expanded it's vetting process to include smaller agencies in ordre to offer a more complete range of solutions that drive different desired results.
For all interested parties curious about becoming a qualified applicant, simply click here and take a look at what options are available.
Are you interested in joining with team Facebook? What has your experience been as a smaller ad agency or working with one? Let us know in the comments below.