[SMK] Social Media Knowledge


Facebook’s Flash new Analytics Tool

Facebook has long made it a policy to vet their add partners in order to meet the diverse needs of clients, whether the brand is a household name, on the rise, or just getting started.

How are we doing?

To keep marketers informed on the performance of ad campaigns, Facebook has released a new metrics tool called Creative Compass.

Creative Compass will evaluate ad impact by assessing key elements and then ranking them along a scale ranging from low to high.

The criteria will weigh factors including noticeability, brand association, brand fit, message comprehension, and believability.

Core focus

The new Creative Compass tool is designed to understand how likely a given target audience may be inclined to take action upon seeing a specific ad.

Facebook has also expanded it's vetting process to include smaller agencies in ordre to offer a more complete range of solutions that drive different desired results. 

For all interested parties curious about becoming a qualified applicant, simply click here and take a look at what options are available.

Are you interested in joining with team Facebook? What has your experience been as a smaller ad agency or working with one? Let us know in the comments below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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