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DIGITAL MARKETING NEWS

Facebook’s new Marketing Portal and Metrics

Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour.

Measuring stick

The new tools will live at the Measurement FYI page (previously known as FYI).

Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data will help marketers better measure business value and outcomes.

BFFs

Facebook also announced an update to it marketing mix modelling measurement providers (try saying that three times fast).

The new marketing mix modelling (MMM) portal allows Facebook’s partners to directly access data from Facebook, Instagram, and Audience Network. Among other things, this allows partners to more accurately track ad performance across TV, digital, and print.

Facebook also updated and expanded its third-party verification program to give its analytics more weight.

To find out more visit newsroom.fb.com.
 

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