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DIGITAL MARKETING NEWS

Facebook’s new Marketing Portal and Metrics

Facebook has announced a range of new metrics designed for marketers to gain deeper insights around cross-channel campaigns and user behaviour.

Measuring stick

The new tools will live at the Measurement FYI page (previously known as FYI).

Here you’ll find all manner of marketing goodies including metrics, partnerships, research, and products. Facebook says the data will help marketers better measure business value and outcomes.

BFFs

Facebook also announced an update to it marketing mix modelling measurement providers (try saying that three times fast).

The new marketing mix modelling (MMM) portal allows Facebook’s partners to directly access data from Facebook, Instagram, and Audience Network. Among other things, this allows partners to more accurately track ad performance across TV, digital, and print.

Facebook also updated and expanded its third-party verification program to give its analytics more weight.

To find out more visit newsroom.fb.com.
 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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