[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube gives you more control over vision

Taking a cue from Tinder, YouTube has introduced a new tapping system to help users more efficiently navigate through videos.

Swipe Right

Select YouTube users on iOS and Android can now double-tap on the left or right hand side of their screen to either fast forward or rewind, in 10 second blocks.

Google has been toying with the feature since 2015. For now the double tap only works in full screen mode.

Tap that

While the update isn't exactly major, it could help brand generate more views and completion rates. It could also make longer videos more appealing for users, as long as they know they can skip to the good bits.

With average video lengths shortening, YouTube's new double-tapping may see that figure shrink even further. The now defunct Vine would be proud.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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