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Facebook’s new toys for Marketers

Facebook has rolled out two new targeting tools aiming to connect brands with the users most likely to buy their products.

Match made in data Heaven?

The first, Value Optimisation, analyses previous purchase data to determine how much a user might spend in your store over a week.

Based on the requirements of your campaign, Value Optimisation then serves ads to users most likely to part with their cash.

Look Sharp

The second tool is Value-Based Lookalikes, which is an add-on to Facebook’s existing Lookalike Audience feature.

The add-on crunches data on users with similar traits to your highest-spending customers, and will target your campaigns towards them. This could help marketers target a far greater number of relevant users.

These new tools are now available globally.

How do you target campaigns on Facebook? Let us know any top tips in the Comments.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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