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DIGITAL MARKETING NEWS

Facebook’s new toys for Marketers

Facebook has rolled out two new targeting tools aiming to connect brands with the users most likely to buy their products.

Match made in data Heaven?

The first, Value Optimisation, analyses previous purchase data to determine how much a user might spend in your store over a week.

Based on the requirements of your campaign, Value Optimisation then serves ads to users most likely to part with their cash.

Look Sharp

The second tool is Value-Based Lookalikes, which is an add-on to Facebook’s existing Lookalike Audience feature.

The add-on crunches data on users with similar traits to your highest-spending customers, and will target your campaigns towards them. This could help marketers target a far greater number of relevant users.

These new tools are now available globally.

How do you target campaigns on Facebook? Let us know any top tips in the Comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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