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Facebook’s new transparency for Ads and Pages

In its continuing mission to project a squeaky clean image and distance itself from everything fake-news and Russian hacker related, Facebook is brining yet another layer of transparency tools to Ads and Pages.

Through the Looking Glass

Should they choose, users can now view which ads a Page is running across Facebook, Instagram, Messenger, and Facebook's partner network.

To have a squiz, visit any Page and select "Info and Ads". You can then view related ad creative and copy, and flag anything that looks dodgy by clicking "Report Ad".

Page Promises

Social sleuths can also shallow dive into the workings of brand Pages, even those that don't advertise. Information includes recent name changes, and the date the Page was created.

Not a lot, but Facebook promises more Page information is on the way in the coming weeks.

Keep it clean

As part of the push, Facebook will also be labelling and archiving political ads, starting in Brazil ahead of that nation's general election in November.

The updates will give users more information about brand Pages, and hold Page admins to a higher level of accountability. Is your house in order?

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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