[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Twitter announces Ads Transparency Centre

There must be something in the water. Recently Facebook announced enhanced ad transparency tools, now Twitter is following suit.

Nothing to see here…

Dubbed the Ads Transparency Centre, the tool allows individual users to search for any advertiser on Twitter. Searches will yield information on all ads running across the platform, including Promoted-only Tweets, as well as ads that were suspended, and why.

Political ads will also feature a badge identifying them as such, and search options here become more robust.

This means users can access details of organisations paying for a campaign, their ad targeting demographics, and whether the campaign was endorsed by the candidate.

Clean and lean

Ads Transparency Centre is been launched ahead of the 2018 US midterm elections, but has ramifications for all brands advertising on Twitter, and indeed on social.

Big players Facebook, YouTube, and Microsoft have joined Twitter in promising to create a shared database of accounts and users linked to extremist and offensive content, meaning the next election cycle could be a more civil affair. Or at least offensive material is more difficult to circulate. Stranger things have happened.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment