Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers.

Strike a pose

Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences their purchase decision. 

However mobile load times haven't kept pace with consumer expectations. That's where Collection steps in.

Step right up

The ad unit features a primary video or image above the featured product.

Clicking the ad leads users to a fast-loading, full screen mobile shopping page (which Facebook plugs as an "immersive" experience), where up to 50 products can be showcased at a time.

Clicking any of these products directs users to a product detail page on either the brand's website or app for purchase.

Bright shiny things

So far, Adidas and Tommy Hilfiger have used Collection to boost sales, primarily using video over stills.

Adidas saw a 5.3X return on ad spend when promoting its Z.N.E Road Trip Hoodie. While Tommy Hilfiger saw a 2.2X return after using Collection for their "See Now, Buy Now" campaign.

Collection is now available globally. To find out more visit facebook.com/business.