[SMK] Social Media Knowledge


Facebook’s new Video Ad Unit launches

Facebook has launched a new ad video unit called Collection, which aims to connect retailers and fashion brands with mobile shoppers.

Strike a pose

Collection is a response to the fact that 45% of all shopping experience now include at least one mobile action. And that 75% of consumers say watching video on social media influences their purchase decision. 

However mobile load times haven't kept pace with consumer expectations. That's where Collection steps in.

Step right up

The ad unit features a primary video or image above the featured product.

Clicking the ad leads users to a fast-loading, full screen mobile shopping page (which Facebook plugs as an "immersive" experience), where up to 50 products can be showcased at a time.

Clicking any of these products directs users to a product detail page on either the brand's website or app for purchase.

Bright shiny things

So far, Adidas and Tommy Hilfiger have used Collection to boost sales, primarily using video over stills.

Adidas saw a 5.3X return on ad spend when promoting its Z.N.E Road Trip Hoodie. While Tommy Hilfiger saw a 2.2X return after using Collection for their "See Now, Buy Now" campaign.

Collection is now available globally. To find out more visit facebook.com/business.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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