[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook’s News Feed rewards Fast Websites

Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages.

Fast, better, stronger

Over the coming months, Facebook will be unveiling an update to News Feed allowing for faster linking to mobile-friendly web pages.

According to Facebook engineers Jiayi Wen and Shengbo Guo, 40% of users abandon a web page that takes over three seconds to load.

Wen and Guo envision a hierarchy of links within News Feed that will place quicker loading web pages to the top of the feed. This will be based on factors such as device, user connection speed, and general speed of the site.

Links vetted and prepped

In a process known as “prefetching,” Facebook will download mobile content ahead of time to hasten the speed for users with poor connections as much as 25%.

Facebook will also be launching helpful tips for sites to achieve and maintain stronger connection speeds, thereby generating a better user experience for all parties.

Have you ever been caught with poor connection speeds for a story? What’s the longest you’d wait? Give us your thoughts in the comment section below.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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