[SMK] Social Media Knowledge


The Art of the Welcome Email

InboxArmy has recently announced new statistics outlining the benefit of welcome emails when it comes to brand building and customer engagement.

It’s nice to receive mail from friends

According to InboxArmy, subscribers are 33% more likely to engage with a brand after receivng a welcome email.

But that’s not the only benefit of a friendly hello direct from marketing, prospective customers are 3X more likely to generate a transaction on the spot as a result.

Surprisingly, only 57% of brands greet new subscribers with an e-welcome.

Showcasing your brand quick and loud

It’s not just what you send but when. Not only is a welcome e-mail an excellent opportunity to present the tone, feel, and personality of a brand, but a means to bolster a connection within subscribers.

Nothing adds value quite like introducing a platform of feedback and social interaction. Providing users the opportunity to comment and share their latest brand interaction builds goodwill within the user as an advocate as well as spreading word of mouth.

What has been your experience with welcome emails? Do you have a business that utilises this method? Give us the benefit of your experience in the comments section below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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