[SMK] Social Media Knowledge


Facebook’s News Feed rewards Fast Websites

Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages.

Fast, better, stronger

Over the coming months, Facebook will be unveiling an update to News Feed allowing for faster linking to mobile-friendly web pages.

According to Facebook engineers Jiayi Wen and Shengbo Guo, 40% of users abandon a web page that takes over three seconds to load.

Wen and Guo envision a hierarchy of links within News Feed that will place quicker loading web pages to the top of the feed. This will be based on factors such as device, user connection speed, and general speed of the site.

Links vetted and prepped

In a process known as “prefetching,” Facebook will download mobile content ahead of time to hasten the speed for users with poor connections as much as 25%.

Facebook will also be launching helpful tips for sites to achieve and maintain stronger connection speeds, thereby generating a better user experience for all parties.

Have you ever been caught with poor connection speeds for a story? What’s the longest you’d wait? Give us your thoughts in the comment section below.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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