[SMK] Social Media Knowledge


Facebook’s quest for Transparency

Facebook has outlined how it will give greater access into advertisers' info, specifically around which ads are being used in your feed.

Know the ingredients

In the wake of the Cambridge Analytica scandal, Facebook is loudly proclaiming its efforts in changing the management of ads and Pages for wiser readership.

Maneuvering the negativity of political ads last electoral season, Facebook is working with third parties to foster a list of key issues, along with stricter qualifiers for promoters to run ads.

Advertisers will have to confirm their identity and location, and be restricted from any electoral or issue-based advertisements until approvals are granted.

Check what’s on the bottle

Now, so-called Issue ads will be clearly labeled in the top left corner as “Political Ad,” along side a “paid for by” disclaimer which has yielded positive results.

Facebook is also using AI and taskforces to seek out advertisers that may have slipped through the cracks.

Finally, a searchable political archive is being tested in Canada called “view ads.” The archive allows users to see all ads being run on a Page, not just their own. Accountability may be in fashion this spring.

What do you think about the new ad transparencies? Do you think this will make for smarter viewing? Give us your thoughts in our comments.

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