[SMK] Social Media Knowledge


Germany cracks down on social media hate speech

Germany has enacted a new law to regulate social media platforms in ensuring hate speech be removed following reported complaints.

Das Netzwerkdurchsetzungsgesetz

Abbreviated as NetzDG, the new law aims to remove hateful comments within a 24-hour period for straight forward issues, or within seven days for more complicated content.

Translated to “Enforcement of Social Networks” the new law can issue fines as high as €50 million to social media platforms failing to comply within the appropriate timeframe.

A transition period has been allowed for companies to adapt to the new policy, giving social media juggernauts until 1 January 2018 to get new protocols in order.

Not just for the big guys

According to Spiegel Online, the German government isn’t simply looking to target Facebook, Twitter, and YouTube, but forum sites including Flickr, Gab, Reddit, and Tumblr.

Officially, German social platforms with more than two million registered users must comply with NetzDG guidelines. However, smaller platforms must still have a designated contact person for complaints, with queries to be answered within a 48-hour period.

The UK has also been active in curtailing derogatory or inflammatory speech online and the European Commission put out new guidelines on the pro-active removal of illegal content.

The new initiative to make forums a safer place is excellent on paper but may prove a slippery slope.

With stronger liability and larger fines, companies could become overzealous in pre-emptively removing content that may not quite fit the criteria. Users will have to wait and see.

What do you think about the new legislation? Does NetzDG sound progressive to you? Give us your opinion in the comment section below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment