[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Messenger Lite goes global

Facebook has expanded the launch of Messenger light for North American and UK networks.

An app for all nations

Previously developed as a data-friendly app for developing countries with poor bandwidth, Facebook is making Messenger Lite available to developed countries as well.

The leaner app is now a cost-effective option for more frugal messenger users on Android devices, with no word yet as to if iOS will have access in the future.

Messenger Lite has officially been brought to Canada, Ireland, the UK, and US as a result of its success in countries where less data consumption was a necessity.

Leaner and faster

Messenger Lite is made possible by removing luxury features like Messenger Day and selfie lenses, while keeping the core functionality and text based messaging.

Since Messenger Lite’s release back in October 2016, the leaner app has been downloaded an impressive 47 million times, with Brazil and India leading the charge.

The expansion of the app to more developed countries is a bid to attract data-conscious teens, which is a necessary move in order for Messenger to grow beyond its existing 1.3 billion users.

If Messenger can keep users on their app, they could potentially engage more with other apps within the Facebook family.

What’s your favourite messenger app? Would you be inclined to use a leaner Messenger? Give us your thoughts in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment