[SMK] Social Media Knowledge


Get better Instagram metrics with ThinkUp

Instagram might be everyone’s favourite photo-sharing platform, but getting decent Insta-data can be a pain.

Helping bridge the gap is a new offering from ThinkUp.

Image insights

Social media tool ThinkUp has provided a suite of analytics tools for Facebook and Twitter for some time. Now it’s extending to Instagram.

That means users can access all sorts of juicy data including their biggest followers of the past week, a recap of the top posts you've Liked, and the ability to see changes to your followers' profile pictures and bios.

ThinkUp for Instagram also gives you info about your most popular photo and video for the week and month, and uses historical data to tell you the best time to post.

Actionable data

Instagram has taken the scenic route on the road to monetisation. Sponsored Posts are being drip fed into feeds and organic reach is still achievable without spending big bucks.

As more marketing appears on Instagram, detailed metrics like these will become more vital for brands.

If you’d like to get on board early visit thinkup.com.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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