Facebook has released its latest guide to best practices for driving discussion around your videos.

Keep on it

Posting a video and seeking sweet Likes is a matter of engaging, and Facebook has four key points to follow.

• Engage with your audience in the comments: Facebook personalities, celebrities, and journalists like Bob Herzog have built foundations of followers from conversing with their online audience.

• Build a culture that encourages and rewards discussion: sites like the Dodo, that publish news and “emotionally resonant stories of animals” fosters a community and builds on common interest (in this case…animals)

• Help people discover new things within their own community: content creators like AJ+ provide stories inspired by travelers and destinations that in turn bring in a likeminded audience.

• Finally, find a unique angle on a national story: News agencies like CNN will often hone in on a specific aspect of a story, like the case of Donna Ross, a school teacher in Oklahoma, working multiple jobs and dealing with a strike, rather than focusing on the strike itself.

In other words: keep new content coming, keep the people commenting, and repeat.

Did you find the new guide of practices useful? Have you had success in posting engaging content? Let us know in our comments below.