[SMK] Social Media Knowledge


Get your Facebook Videos Noticed

Facebook has released its latest guide to best practices for driving discussion around your videos.

Keep on it

Posting a video and seeking sweet Likes is a matter of engaging, and Facebook has four key points to follow.

  • Engage with your audience in the comments: Facebook personalities, celebrities, and journalists like Bob Herzog have built foundations of followers from conversing with their online audience.
  • Build a culture that encourages and rewards discussion: sites like the Dodo, that publish news and “emotionally resonant stories of animals” fosters a community and builds on common interest (in this case…animals)
  • Help people discover new things within their own community: content creators like AJ+ provide stories inspired by travelers and destinations that in turn bring in a likeminded audience.
  • Finally, find a unique angle on a national story: News agencies like CNN will often hone in on a specific aspect of a story, like the case of Donna Ross, a school teacher in Oklahoma, working multiple jobs and dealing with a strike, rather than focusing on the strike itself.

In other words: keep new content coming, keep the people commenting, and repeat.

Did you find the new guide of practices useful? Have you had success in posting engaging content? Let us know in our comments below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment