The battle for customer complaints – or, shall we say, feedback – continues as Twitter upgrades its embeddable buttons to allow easy access to Direct Messages.
Get involved
As Facebook moves to promote Messenger as the platform for users to contact brands, shops and companies, Twitter has followed every step of the way.
The latest update is that users can now place a Message button on their website, having previously had the option to embed share, follow, mention and hashtag buttons.
The Message button works best when users open their DMs up to everyone regardless of follow status, which was a feature first introduced in April 2015.
Play nice
Social complaints, especially on Twitter where tweets can spread like wildfire, found fame as the easiest way to get a result.
With more users likely to be directed to private conversations to air their frustrations, brands should be the clear winners from Twitter's long-term push into messaging.
RECOMMENDED FOR YOU
[NEW STUDY] Google Organic & Paid Traffic Falls
The search landscape is shifting fast, and marketers can…
The search landscape is shifting fast, and marketers can…
[NEW STUDY] Instagram Brand Engagement Down 28%
Social media engagement is becoming more challenging as competition…
Social media engagement is becoming more challenging as competition…
Meta Ads Come To Instagram Threads
Meta has officially started testing ads on Threads, marking…
Meta has officially started testing ads on Threads, marking…