The battle for customer complaints – or, shall we say, feedback – continues as Twitter upgrades its embeddable buttons to allow easy access to Direct Messages.
As Facebook moves to promote Messenger as the platform for users to contact brands, shops and companies, Twitter has followed every step of the way.
The latest update is that users can now place a Message button on their website, having previously had the option to embed share, follow, mention and hashtag buttons.
The Message button works best when users open their DMs up to everyone regardless of follow status, which was a feature first introduced in April 2015.
Social complaints, especially on Twitter where tweets can spread like wildfire, found fame as the easiest way to get a result.
With more users likely to be directed to private conversations to air their frustrations, brands should be the clear winners from Twitter's long-term push into messaging.