[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google Ads go undercover

If it looks like a duck and quacks like a duck….it’s a Google Ad?

A new update from Google sees new ad units that look suspiciously like the pins used in Google Maps.

Pin the tail on the product

Google announced the launch of local search ads in a blog post.

“If you run a local business, advertising on Google Maps is a powerful way to attract nearby customers.

“Ads on Google Maps make it easy for people to contact, find, and make their way to your business location.”

Roadmap to profit?

Local Search ads will promote businesses on Google.com and Google Maps.

For example, if you’re out of town and looking for an Italian restaurant, the local ad will appear as a purple icon, similar to the red pins that denote things like places of interest.

This icon includes a Call and Directions button, and can feature special offers.

All roads lead to Google

The ads work on desktop and mobile, and work as an extension of Google AdWords.

For businesses wanting to connect with customers on-the-go, visit support.google.com.
 

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