[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google Analytics 360 adds Salesforce

Last year, Google announced a partnership with Salesforce to integrate their Sales Cloud with Google’s marketing and advertising data. Now that plan is coming into action.

Battle of the numbers

The first of several integrations between the two companies is a sales pipeline, which can import directly from Sales Cloud to Analytics 360 and offer stronger leads on customer conversions.

Clients like Carbonite and Rackspace are already implementing the new integration, saving time and resources on the newly expedited analytics platform.

So far, the result has been an answer to the difficulty in connecting online and offline stats for a more comprehensive view of your business.

‘Turnkey integration’

Marketers can now readily combine offline and online sales data to provide a better view of their conversion funnel, thanks to the new turnkey integration between Google and Rasckspace.

Businesses can react quicker to sites delivering poorer traffic and pivot their budget accordingly, focusing on other sites with stronger leads.

Saving time and being able to cross-sell, up-sell, or run remarketing campaigns are the biggest draws to the new partnership. Better conversion predictions are on the horizon as businesses capitalise on the new endeavour.

Have you used Google Analytics 360? What are your thoughts on the new partnership with Rackspace? Let us know in the comment below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU