[SMK] Social Media Knowledge


Google looks at opportunities for SMEs

Google has taken an detailed look at the obstacles facing small business, and discussed their findings regarding several small business models.

Small business grows big online

Google analysis examined women-owned small businesses and rural-based small businesses while contrasting their adoption of online tools, which remains one of the most significant barriers.

Women-owned business saw a 45% increase in the adoption of digital tools between 2007 and 2016. Now, 55% of women-owned businesses are utilising advanced tools.

However, research has found that rural-based businesses are less like to adopt advanced digital tools, making them 2X more likely to report shortages below their projected quarterlies

Internet makes or breaks business

The primary obstacle to rural-businesses slower adoption is poor access to high-speed internet. Companies like Idaho-based Alpaca Direct have had to fight for better internet providers, relying on 92% of revenue from online sales.

The size of a company also plays a factor. While 12% of businesses with less than 10 employees were digitally advanced, in contrast to the 39% of companies in the 100-250 employee range.

Google’s Get Your Business Online training program is meant to help businesses of all kind familiarise with tools like Ad Words and Analytics 360 to make the most of their online model.

Have you used Google’s marketing tools? What’s been your experience? Let us know in the comments below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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