[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Europe pushes back against Facebook tracking

The Brussels Court of First Instance has issued a warning to Facebook, demanding the platform cease all tracking of Belgian citizens and delete their data, or face a €100 million fine.

Europe against metadata

The decision follows the German court’s declaration that Facebook data collection policies are deemed illegal for the purposes of advertising, spurring Belgium to issue an ultimatum.

The Belgian Privacy Commission is spearheading the new legislation to combat collected web browsing information.

According to press judge Anouk Devenyns, the move is meant to curtail tracking data such as cookies, social plug-ins, likes, and shared posts.

Thickening the plot

Devenyns has also stated that Facebook’s strategy in conjunction with third-party websites “shows that even if you have never visited the Facebook domain, [they] can still follow your surfing.”

The collection of metadata also incorporates “invisible pixels” hidden within more than 10,000 sites to keep a tab on users and their surfing behaviour, which leaves the Belgian court feeling uneasy.

Secretary of State for Combating Social Fraud, Privacy and the North Seas, Philippe De Backer, sees the ruling as a victory for privacy and could effect the online climate of Europe as a whole.

Stay tuned to see of the ruling has ripple effects further abroad.

What are your thoughts on the collection of data? Is Belgium correct to be concerned? Give us your thoughts in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment