[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google brings out BigQuery for Analytics

Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever.

Go big or go home

The new tool known as BigQuery is a creation of Google Developers that allows users to run super-fast queries of fully detailed data sheets.

Sessions can be logged and exported as well as incorporate with Google Analytics 360 data through BigQuery.

Furthermore, the collected data is then applied to a SQL syntax (standing for Structured Query Language) allowing the access and manipulation of databases for faster sorting.

Order out of chaos

The BigQuery process brings together all the sifted data and runs it through its own access control list (ACL).

After data has been properly exported through BigQuery, that data belongs to the user, who can use the ACL to manage permissions for various projects and datasets.

Analytics can often be staggering in scope and intimidating to breakdown, but Google’s latest data tool is striving to make the process a little less overbearing.

Have you had a chance to use BigQuery? Do you think it will save time and add clarity to analytics? Give us your thoughts in the comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU