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DIGITAL MARKETING NEWS

Google brings YouTube and Google+ closer together

Google has taken the next step in integrating its various products together by allowing Google+ users to link their profile to their YouTube account.

Merging lives

Instead of having separate usernames for both Google+ and YouTube, Google is now giving users the option to merge the two profiles together. If the user chooses to merge the profiles, their Google+ profile will replace their channel profile, increasing the possibility for engagement and interaction across the channels.

Get engaged

Google believes that by unifying your YouTube identity with Google+, it will be easier for your audience to find and connect with you on YouTube, Google, and across the web, helping you build your brand across Google’s entire product.

As an opt-in service users need to choose to integrate both platforms and can select to keep their current YouTube name if preferred.

Page plans

Users who want to merge their YouTube name, including company accounts, with their Google+ page will be able to do so in the coming weeks.

To opt in to Google's profile merge click here
 

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Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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