With over 1 billion users, Facebook is too big for brands to ignore. And while Mark Zuckerberg's social network is infamous for changing beloved features on a whim and fiddling with algorithms, Facebook remains a unique and powerful platform for companies to engage with consumers.

Mercifully there are plenty of companies and tools out there that can help brands make sense and get the most of out Facebook. Here are five of our favourites.

Pagemodo

Pagemodo lets you create and customise Facebook Pages without having to be a designer or tech head.

Using a simple click and drag process and a range of templates Pagemodo lets you customise features such as cover photos, landing pages and contact forms.
pagemodo.com

Involver

Involver (recently acquired by Oracle) is one of the heavyweight app developers and is used by brands such as MTV and Toys R Us. 

Involver developed the first social app suite for Facebook and has developed a technology called SML, which gives front-end developers the ability to fully customise apps. Good for big job, and for the level of sophistication pricing is competitive. 
involver.com

Tiger Pistol

Tiger Pistol helps brands build custom tabs and run promotions through Facebook.

The Melbourne-based start-up recently partnered with NAB to offer SME's a new way to sell products through Facebook, while their Social Success Package manages social media strategy and activity. 
tigerpistol.com

Page Lever

Page Lever takes Facebook analytics and monitoring to the next level, drilling down into data so you can see which posts are workin and why.

The company recently released Page Lever Now, a tool that offers tracking of Facebook posts in real time. 
pagelever.com

Facebook Insights

Sure, it may be fairly rudimentary and have some fuzzy metrics, but Facebook Insights, Facebook's own analytics tool, remains a quick and easy way to to see how your Page is performing.

A mix of graphs and stats shows information such as reach and which posts are being shared and talked about most by your fans.
facebook.com

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!