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DIGITAL MARKETING NEWS

Google Drive is about to get Bigger

With Google, bigger is almost always better.

And so goes the thinking behind a sizeable update for Google Drive.

Drive me Home

Google Drive will soon be able to back up your entire computer, via a new app called Backup and Sync.

If that’s a bit of overkill, you’ll soon be able to direct Drive to back up entire sections of your computer, including files and desktop.

It’s unclear how you’ll be able to use your uploaded data in Drive, or whether Google will offer compatibility with rival cloud services.

Cloud talk

The move comes as Drive looks to branch out from occasional back up disk into a fully-fledged cloud service.

At the moment Drive backs up 15GB for free. Yet with most computers containing hundreds of GBs of data, paying for Drive to have your back could prove an expensive exercise.

Still, Google will presumably hit the market with a competitive price point, while gaining an edge of rivals such as Dropbox.

How do you keep your online files accessible and secure? Let us know in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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