Never one to shy away from a good old fashioned beta test, Twitter is trialling a new way to show users what other tweeters are, well, tweeting about.
It’s called Happening Now.
Right here, right now
Select users are now seeing trending current events in a tab at the top of their timeline, under the heading Happening Now.
The tab is a carousel of Twitter cards, each showing a trending event or conversation. For example, sports games or something Trump has just announced.
Once you click on a card you’ll be shown a timeline of tweets around that event.
Real-time ready
Happening Now is the latest attempt by Twitter to dish up tailored content to users. Past efforts such as Moments and Explore have met with mixed success.
Still, expect Twitter to keep tinkering until it hits on the secret sauce. Especially as Facebook chases its crown as the place for real-time chatter.
Do you use Twitter’s Discovery tools? Let us know how in the Comments.
RECOMMENDED FOR YOU
LinkedIn Launches Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored…
LinkedIn’s expanding its sponsored articles ad option to sponsored…
Google Ads Unveils New Keyword Targeting Updates
Google Ads has announced several updates aimed at enhancing…
Google Ads has announced several updates aimed at enhancing…
Facebook’s Gen Z Comeback
As Facebook navigates its future, the platform is honing…
As Facebook navigates its future, the platform is honing…