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DIGITAL MARKETING NEWS

Twitter’s Happening Now for Brands

Never one to shy away from a good old fashioned beta test, Twitter is trialling a new way to show users what other tweeters are, well, tweeting about.

It’s called Happening Now.

Right here, right now

Select users are now seeing trending current events in a tab at the top of their timeline, under the heading Happening Now.

The tab is a carousel of Twitter cards, each showing a trending event or conversation. For example, sports games or something Trump has just announced.

Once you click on a card you’ll be shown a timeline of tweets around that event.

Real-time ready

Happening Now is the latest attempt by Twitter to dish up tailored content to users. Past efforts such as Moments and Explore have met with mixed success.

Still, expect Twitter to keep tinkering until it hits on the secret sauce. Especially as Facebook chases its crown as the place for real-time chatter.

Do you use Twitter’s Discovery tools? Let us know how in the Comments.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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