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DIGITAL MARKETING NEWS

Twitter’s Happening Now for Brands

Never one to shy away from a good old fashioned beta test, Twitter is trialling a new way to show users what other tweeters are, well, tweeting about.

It’s called Happening Now.

Right here, right now

Select users are now seeing trending current events in a tab at the top of their timeline, under the heading Happening Now.

The tab is a carousel of Twitter cards, each showing a trending event or conversation. For example, sports games or something Trump has just announced.

Once you click on a card you’ll be shown a timeline of tweets around that event.

Real-time ready

Happening Now is the latest attempt by Twitter to dish up tailored content to users. Past efforts such as Moments and Explore have met with mixed success.

Still, expect Twitter to keep tinkering until it hits on the secret sauce. Especially as Facebook chases its crown as the place for real-time chatter.

Do you use Twitter’s Discovery tools? Let us know how in the Comments.

Learn with SMK through December

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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