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Google: Four ways the web supports SMEs

Do you run a small business and are wanting to learn how digital can help?

Then Google’s latest study is essential reading.

Leg up

Google commissioned Deloitte to find out how digital tools, such as websites, analytics, and online marketing, are helping SMEs.

The study found these tools positively impact small business in four key areas: reaching new customers, reaching new markets, creating jobs, and growth.

Reach out

Google discovered that small businesses who use web analytics and online video were 3X more likely to experience increased customer interest, such as calls and leads.

These businesses were also 3X more likely to see more sales inquiries, via foot traffic and orders.

Online Order Up

The research found that businesses using advanced digital tools, such as cloud-based communication services, were 3X more likely to have exported in the past year.

While digitally advanced small businesses experienced revenue growth almost 4X as high as in the previous year.

To find out more about or read the full report click here.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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