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Google Maps now understands Brand Landmarks

Google has brought out a new update for Maps that gives drivers directions by landmarks and businesses, not just by street.

Hang a left at Hungry Jack’s

Google Maps can highlight relevant landmarks and points of interest to help guide drivers thanks to their latest innovation, helping less street savvy users learn their bearings.

The update was slowly noticed by users over recent weeks, causing a bit of chatter amongst excited users on Twitter and other social media.

For some, this means greater confidence when driving in unfamiliar areas because, let’s face it, a giant fast food sign is easier to spot at a distance than a regular old avenue sign.

The future is now

A simple yet effective update, the added direction scheme is a way for Google to tap into readily available map information.

The big question is: can brands pay up to be featured in Google Maps' updated directions? No word yet, but stranger things have happened.

Are you excited for more colloquial road directions? Do you think it’s a plus? Give us your thoughts in the comment section below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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