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DIGITAL MARKETING NEWS

Facebook weathers Legal Liabilities through GDPR

As scrutiny against Facebook continues to build in the shadow of the European Union’s data protection framework, the company’s legal abilities may be on the decline.

The storm continues

Facebook USA will be taking over data processing for international users instead of Facebook Ireland, in the wake of the European Union’s latest sanctions to update data, privacy, and protection.

However the General Data Protection Regulation (GDPR) coming into effect on May 25, will not cover the 1.5 billion international users who are not EU citizens, but have their data processed through FB Ireland.

At present, the Australia does not have a comparable framework of data protection like the GDPR.

What the experts say

Facebook recently responded to GDPR criticisms in saying “[they] are offering everyone who uses Facebook the same privacy protections, controls and settings, no matter where they live.”

According to Reuters, 70% of Facebook’s 2 billion users will be effected by the shift with 239 million users found in US and Canada, 370 million in Europe and 1.52 billion throughout the rest of the world.

Other multi-national companies, such as LinkedIn, are planning on making the same data processing shift for international users. It seems the US is becoming more the wild west when it comes to online legal protections but time will tell.

What are your thoughts on the switch of data processing? Are you surprised? Let us know what you think in our comments section.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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