[SMK] Social Media Knowledge


Google Maps now understands Brand Landmarks

Google has brought out a new update for Maps that gives drivers directions by landmarks and businesses, not just by street.

Hang a left at Hungry Jack’s

Google Maps can highlight relevant landmarks and points of interest to help guide drivers thanks to their latest innovation, helping less street savvy users learn their bearings.

The update was slowly noticed by users over recent weeks, causing a bit of chatter amongst excited users on Twitter and other social media.

For some, this means greater confidence when driving in unfamiliar areas because, let’s face it, a giant fast food sign is easier to spot at a distance than a regular old avenue sign.

The future is now

A simple yet effective update, the added direction scheme is a way for Google to tap into readily available map information.

The big question is: can brands pay up to be featured in Google Maps' updated directions? No word yet, but stranger things have happened.

Are you excited for more colloquial road directions? Do you think it’s a plus? Give us your thoughts in the comment section below.

Learn with SMK through February 2023

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Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
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  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


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