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DIGITAL MARKETING NEWS

Google Maps now understands Brand Landmarks

Google has brought out a new update for Maps that gives drivers directions by landmarks and businesses, not just by street.

Hang a left at Hungry Jack’s

Google Maps can highlight relevant landmarks and points of interest to help guide drivers thanks to their latest innovation, helping less street savvy users learn their bearings.

The update was slowly noticed by users over recent weeks, causing a bit of chatter amongst excited users on Twitter and other social media.

For some, this means greater confidence when driving in unfamiliar areas because, let’s face it, a giant fast food sign is easier to spot at a distance than a regular old avenue sign.

The future is now

A simple yet effective update, the added direction scheme is a way for Google to tap into readily available map information.

The big question is: can brands pay up to be featured in Google Maps' updated directions? No word yet, but stranger things have happened.

Are you excited for more colloquial road directions? Do you think it’s a plus? Give us your thoughts in the comment section below.

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