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DIGITAL MARKETING NEWS

Google Optimize gets a Check Up

Google has rollied out a new feature that makes setting up Optimze even easier.

Bring in the magnifying glass

When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature.

When creating a new page, Optimize will check your code before each test run, giving you a chance to fix any linger flubs before executing a proper launch.

Other alerts will notify you if any Google Analytics code hasn’t been installed on a given page, or if a previous version is out of date.

Giving it a go

With data being valued above all, most businesses are using these tests in an effort to improve the customer experience.

The potential insight given by Optimize could provide businesses with a deeper insight into their own customers, or as Google would say “enhance their  web experiences like never before.”

Have you had a chance to use the new Optimize feature? Give us your thoughts in the comment section below.

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