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DIGITAL MARKETING NEWS

Google Optimize gets a Check Up

Google has rollied out a new feature that makes setting up Optimze even easier.

Bring in the magnifying glass

When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature.

When creating a new page, Optimize will check your code before each test run, giving you a chance to fix any linger flubs before executing a proper launch.

Other alerts will notify you if any Google Analytics code hasn’t been installed on a given page, or if a previous version is out of date.

Giving it a go

With data being valued above all, most businesses are using these tests in an effort to improve the customer experience.

The potential insight given by Optimize could provide businesses with a deeper insight into their own customers, or as Google would say “enhance their  web experiences like never before.”

Have you had a chance to use the new Optimize feature? Give us your thoughts in the comment section below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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