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DIGITAL MARKETING NEWS

Google Optimize gets a Check Up

Google has rollied out a new feature that makes setting up Optimze even easier.

Bring in the magnifying glass

When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature.

When creating a new page, Optimize will check your code before each test run, giving you a chance to fix any linger flubs before executing a proper launch.

Other alerts will notify you if any Google Analytics code hasn’t been installed on a given page, or if a previous version is out of date.

Giving it a go

With data being valued above all, most businesses are using these tests in an effort to improve the customer experience.

The potential insight given by Optimize could provide businesses with a deeper insight into their own customers, or as Google would say “enhance their  web experiences like never before.”

Have you had a chance to use the new Optimize feature? Give us your thoughts in the comment section below.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
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  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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