Who makes money selling online ads? You can probably guess the top two. Perhaps more surprisingly, though, a report says Amazon is coming third.
Online marketing research house eMarketer has shared figures that show Amazon shooting up the charts to secure a significant market share for online advertising revenue.
For 2018 in the US, eMarketer forecasts Amazon will earn US$4.61 Billion by selling ad space on its own online properties, as well as the fees it earns ‘facilitating ad transactions across the web’.
# In context
Amazon’s 2018 revenue projections give it 4.1% of the market, while powerhouses Google and Facebook together account for 57.7%.
So, Amazon is still a distant third, but they’re emerging as the main third-party in the game. Amazon is expected to consolidate the position to achieve 7% market share by 2020.
No accounting for organics
eMarketer notes that a portion of the observed revenue spike can be put down to a tweak in Amazon’s accounting method. zthe revenue is real, but the way they document it changed.
Still, they insist that ‘stronger-than-expected organic growth’ is also a major factor.
Interested in advertising via Amazon? Check out their ad platform promo page for more info.
Outside of Google and Facebook, how have your ad buying experiences with other online ad platforms gone?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.