[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram experiments with Geo-Restrictions

Instagram is testing a new geofencing feature, which would allow users to post to select locations rather than globally.

The invisible grid

According to app researcher Jane Manchun Wong, “[geofencing] allows creators to limit the specific countries where their content will be visible,” without fear of governmental repercussions, in theory.

Twitter and Facebook already offer similar restriction controls specific to different countries which makes the addition no surprise at Instagram.

No official word yet

While there's no official launch date, seeing how most key feature at Facebook have rolled over to Instagram, we can expect something soon(ish).

Instagram has also been experimenting with ways to maximise location tracking and potential ways to improve voting and registration for US mid-term elections through stickers and ads.

At the core of the new addition is news awareness and creator protection, two things worth Gramming about.

What do you think about geo-restrictions? Do you think geo-fences could serve as a useful protection to content creators? Let us know in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment