[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Has Twitter’s character limit fallen flat?

Proving the old adage ‘less is more’, it seems Twitter’s recent move to fling open the gates of character limits has fallen flat with users.

Muted movements

Since allowing tweets to extend to 280 characters in November, new data shows less that 5% of tweets now stray beyond the classic 140-character limit.

To be fair, it’s still early days, and advertisers can’t just jump on the stretched-out character limit just yet.

At the moment, brands can post organic tweets up to 280-characters in length, and publish these as Promoted Tweets. Full support for 280-character ads will come in early 2018.

Short stop

Still, the new character limit might not be the magic bullet some pundits (and Twitter execs) were hoping for.

Since rolling out, the new character limits have been used in a variety of creative ways, including games and the first ever instance of Twitter chess. But not much banter.

Stay tuned to see if longer tweets translate into better engagement for marketers.

Have you used the extended Twitter character limit yet? Why, why not?

 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…