[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Has Twitter’s character limit fallen flat?

Proving the old adage ‘less is more’, it seems Twitter’s recent move to fling open the gates of character limits has fallen flat with users.

Muted movements

Since allowing tweets to extend to 280 characters in November, new data shows less that 5% of tweets now stray beyond the classic 140-character limit.

To be fair, it’s still early days, and advertisers can’t just jump on the stretched-out character limit just yet.

At the moment, brands can post organic tweets up to 280-characters in length, and publish these as Promoted Tweets. Full support for 280-character ads will come in early 2018.

Short stop

Still, the new character limit might not be the magic bullet some pundits (and Twitter execs) were hoping for.

Since rolling out, the new character limits have been used in a variety of creative ways, including games and the first ever instance of Twitter chess. But not much banter.

Stay tuned to see if longer tweets translate into better engagement for marketers.

Have you used the extended Twitter character limit yet? Why, why not?

 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment