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DIGITAL MARKETING NEWS

Facebook testing Red Envelope and Breaking News Features

Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News.

Red Letter Day?

According to Recode, Facebook’s red envelope is a payment service that lets users send money to their friends. Red envelopes are traditionally exchanged as gifts on holidays such as Chinese New Year.

A similar service is already available on Messenger, but not on Facebook itself.

Perhaps it could work in conjunction with Facebook Marketplace.

News about news

The other test will potentially allow publishers to add a Breaking News tab, to help current content stand out a little taller.

Despite allegations of fake news, Facebook is increasingly becoming the place users go for their news fix. Indeed, a recent Pew study revealed 45% of US adults turn to Facebook for their news fix.

Join us in 2018 to see how these rumours pan out.

Have you heard any other Facebook gossip over the holidays? Let us know in the comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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