[SMK] Social Media Knowledge


Facebook testing Red Envelope and Breaking News Features

Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News.

Red Letter Day?

According to Recode, Facebook’s red envelope is a payment service that lets users send money to their friends. Red envelopes are traditionally exchanged as gifts on holidays such as Chinese New Year.

A similar service is already available on Messenger, but not on Facebook itself.

Perhaps it could work in conjunction with Facebook Marketplace.

News about news

The other test will potentially allow publishers to add a Breaking News tab, to help current content stand out a little taller.

Despite allegations of fake news, Facebook is increasingly becoming the place users go for their news fix. Indeed, a recent Pew study revealed 45% of US adults turn to Facebook for their news fix.

Join us in 2018 to see how these rumours pan out.

Have you heard any other Facebook gossip over the holidays? Let us know in the comments.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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