[SMK] Social Media Knowledge


Twitter’s Blue Checkmark soon Available to All

Twitter is currently looking at to bring its “blue checkmark” verification system to users, and not just enterprises.

You are approved

Twitter’s somewhat clandestine verification process is being rolled out to the average user without implying bias, thanks to a new scalable process of authentication.

The move comes as a reaction to what Twitter product director David Casca calls a “broken” system of verification and is being revamped by an elite team.

The process is meant improve on authentic accounts and weed out fake or malicious spam accounts to better educate the average user when engaging on Twitter.

The mark of credibility

The checkmark was originally meant to denote authenticated identity, but users saw it as a mark of credibility and now Twitter is trying to bring that service inline with the assumption of users.

Little is known on how the new system of verification works, but Gasca has ensured it will “increase context” and aid users in interpreting the personality of a given account.

It may take time for users to achieve the hallowed blue checkmark but the first steps are already being taken and hope to be fully implemented by the 2020 US elections. Wouldn’t that be something?

What are your thoughts on Twitter’s verification? What did you think the checkmark meant? Let us know in the comments below.

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