[SMK] Social Media Knowledge


Twitter’s Blue Checkmark soon Available to All

Twitter is currently looking at to bring its “blue checkmark” verification system to users, and not just enterprises.

You are approved

Twitter’s somewhat clandestine verification process is being rolled out to the average user without implying bias, thanks to a new scalable process of authentication.

The move comes as a reaction to what Twitter product director David Casca calls a “broken” system of verification and is being revamped by an elite team.

The process is meant improve on authentic accounts and weed out fake or malicious spam accounts to better educate the average user when engaging on Twitter.

The mark of credibility

The checkmark was originally meant to denote authenticated identity, but users saw it as a mark of credibility and now Twitter is trying to bring that service inline with the assumption of users.

Little is known on how the new system of verification works, but Gasca has ensured it will “increase context” and aid users in interpreting the personality of a given account.

It may take time for users to achieve the hallowed blue checkmark but the first steps are already being taken and hope to be fully implemented by the 2020 US elections. Wouldn’t that be something?

What are your thoughts on Twitter’s verification? What did you think the checkmark meant? Let us know in the comments below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment