[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Twitter’s Blue Checkmark soon Available to All

Twitter is currently looking at to bring its “blue checkmark” verification system to users, and not just enterprises.

You are approved

Twitter’s somewhat clandestine verification process is being rolled out to the average user without implying bias, thanks to a new scalable process of authentication.

The move comes as a reaction to what Twitter product director David Casca calls a “broken” system of verification and is being revamped by an elite team.

The process is meant improve on authentic accounts and weed out fake or malicious spam accounts to better educate the average user when engaging on Twitter.

The mark of credibility

The checkmark was originally meant to denote authenticated identity, but users saw it as a mark of credibility and now Twitter is trying to bring that service inline with the assumption of users.

Little is known on how the new system of verification works, but Gasca has ensured it will “increase context” and aid users in interpreting the personality of a given account.

It may take time for users to achieve the hallowed blue checkmark but the first steps are already being taken and hope to be fully implemented by the 2020 US elections. Wouldn’t that be something?

What are your thoughts on Twitter’s verification? What did you think the checkmark meant? Let us know in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment