[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

How App Revenue soared in 2017

It turns out that reports on the death of the app have been greatly exaggerated.

Indeed, according to new figures, app revenue grew by 35% in 2017.

App-etite for more

The report from SensorTower reveals that mobile users shelled out US$58.6 billion on apps and games last year, through a variety of in-app purchases, premium apps, and subscriptions.

That's a 35% year-on-year increase from 2016, where consumers spent $US43.5 billion.

Play time

Most of this mobile moolah is going straight into Apple's coffers. In fact, the report shows that customers spent US$38.5 billion in the App Store, almost double the estimated US$20.1 billion spent on Google Play.

This marks 34.7% year-on-year growth for the App Store, and 34.2% for Google Play.

Globally, first-time app installs numbered 91.5 billion, a 13.5% rise from the previous year.

You got Game?

It turns out that gaming is very good at getting us to cough up on-the-go. Mobile gaming consumer spend saw a 30% year-on-year increase to US$48.3 billion in 2017. 

Looked at another way, that represents close to 82% of all app revenue. That's a lot of Angry Birds.

To read the full report visit sensortower.com.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment