[SMK] Social Media Knowledge


How App Revenue soared in 2017

It turns out that reports on the death of the app have been greatly exaggerated.

Indeed, according to new figures, app revenue grew by 35% in 2017.

App-etite for more

The report from SensorTower reveals that mobile users shelled out US$58.6 billion on apps and games last year, through a variety of in-app purchases, premium apps, and subscriptions.

That's a 35% year-on-year increase from 2016, where consumers spent $US43.5 billion.

Play time

Most of this mobile moolah is going straight into Apple's coffers. In fact, the report shows that customers spent US$38.5 billion in the App Store, almost double the estimated US$20.1 billion spent on Google Play.

This marks 34.7% year-on-year growth for the App Store, and 34.2% for Google Play.

Globally, first-time app installs numbered 91.5 billion, a 13.5% rise from the previous year.

You got Game?

It turns out that gaming is very good at getting us to cough up on-the-go. Mobile gaming consumer spend saw a 30% year-on-year increase to US$48.3 billion in 2017. 

Looked at another way, that represents close to 82% of all app revenue. That's a lot of Angry Birds.

To read the full report visit sensortower.com.

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