[SMK] Social Media Knowledge


How SME’s are using digital marketing

Digital marketing is a term that gets bandied about a lot these days, and without a doubt it's an increasingly essential element in the marketing strategies of SMEs.

But what's the best way to shift marketing budgets from above the line to digital – Facebook, Google Ads, Promoted Tweets?

A new infographic from Vocus gives a glimpse into how SMEs around the globe are using digital to boost their bottom line.


Unsurprisingly, the top reason for SMEs using digital marketing is to drive sales. After this comes increasing brand awareness, reaching new customer segments and driving customer engagement.


More than half of SMEs already use digital marketing tools, with this number expected to grow. 

However SMEs are lagging behind larger companies when it comes to creating custom content, mobile strategies and e-commerce solutions.

Popular tools

The most popular digital marketing tool for SMEs is their website (87 per cent), followed by social media platforms (78 per cent) and email for marketing and promotion (70 per cent). 

Next down the list comes SEO, email for customer service, blogs and white papers, and videos and photos. 


The most common metric used to measure digital marketing success is sales (71 per cent) and lead generation (53 per cent).

The next most common metrics are search rankings, publicity and comments and a social network following. 

Looking forward

Almost three quarters of SMEs report that their digital marketing strategy is very (10 per cent) or moderately (60 per cent) effective at achieving objectives.

While 90 per cent of SMEs are very likely to increase their digital marketing efforts over the next three years. 

To find out more visit vocus.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment