[SMK] Social Media Knowledge


Number Crunch: Instagram

Instagram's rise has been the stuff of social fairytales: two months after launching in October 2010 it had 1 million users, then Facebook buys the platform for US $1 billion in April 2012.

Aside from the brief controversy around new privacy controls (which were later withdrawn), Instagram is ascendant, as the recent success of Instagram video has displayed. 

These new statistics courtesy of Nitrogram give a new picture into the current state of the photo-sharing platform.

Global snappers

At last count Instagram had 130 million monthly active users, with half of these residing outside of the US.

And they're busy – generating 1 billion Likes and sharing 45 million photos every day. 


Instagram initially launched on iOS until expanding to Android last year. Now over half of all Instagrammers are Android users, and the number is growing.


The top three brands on Instagram are Nike, Starbucks and The NBA. In fact their reach is so massive that on average 1.5 million posts mention each of these brands on Instagram.

The top 50 brands have around 722,000 followers, and 62 per cent of brands have posted videos via Instagram. 

The most branded account is Ellen DeGeneres’ @TheEllenShow, which boasts 2.5 million followers and adds another 200,000 every month!

Fast cars 

The Car and Fast Food industries are the most represented on the platform, with close to a 100 per cent adoption rate. 

The Financial, Insurance and Oil and Gas industries are the least represented, with a 40 per cent adoption rate. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment